Poultry is one of the most interested food commodity in our society (Harsana and Widayati, 2009). Even in some
regions, poultry is chosen as the main dish. Poultry demand and consumption has been increasing by year. That is
why we need to get more attention to this supply chain and its problem to understand. The main aim is to keep fulfilling
consumer’s need in accordance to quality and quantity.
Besides, halal is also main issue for poultry product. Halal is mentioned because Indonesia has biggest moeslem
population in the world. Nowadays halal issue needs more attention to give guarantee for consumer while consuming
products, in this case is poultry. Indonesia has MUI as committee to measure and release halal certificate for each
company in Indonesia (LPPOM, 2008). This is going to check, whether the company has halal certificate and also the
process from ordering, slaughtering until delivering to end consumer.
Poultry supply chain generally starts from breeder – distributor – chicken slaughtering house – end consumer
(Processed data , 2014). Figure 1 shows the real condition of poultry supply chain.