Brands want their sneakers to sell, so ensuring they’ve got some surefire hits in their catalogue to keep the dollars rolling in is essential. You can’t evolve without experimentation, however, so wise sneaker suppliers also maintain lively design teams that are tasked to bend and break the rules to forge fresh ideas. Sometimes the public agrees that the designers have struck gold with their Eureka moments, other times the consensus is that they went way too crazy. Thousands of shoes come through the SF office every year, and we love to see something a bit ‘WTF’ every now and then to break the pattern. We’re not always positive in our appraisal of these discoveries but we do commend the out-of-the-box thinking. Click through the gallery above to count down what we considered to be the weirdest sneakers of the year.
As for the honourable mentions, well, Pharrell wasn’t the only one scribbling on sneakers this year. Fragment Design’s Kazuki Kuraishi also got busy with his grey lead pencil, doodling all over the ZX 750. That probably wasn’t his weirdest effort though, what about his ZX 750 dipped in ‘mud’? We’re gonna avoid the obvious gags on that one, because we’re not crappy writers, but we do have to give the shoe a dishonourable discharge for poor taste.
Brands want their sneakers to sell, so ensuring they’ve got some surefire hits in their catalogue to keep the dollars rolling in is essential. You can’t evolve without experimentation, however, so wise sneaker suppliers also maintain lively design teams that are tasked to bend and break the rules to forge fresh ideas. Sometimes the public agrees that the designers have struck gold with their Eureka moments, other times the consensus is that they went way too crazy. Thousands of shoes come through the SF office every year, and we love to see something a bit ‘WTF’ every now and then to break the pattern. We’re not always positive in our appraisal of these discoveries but we do commend the out-of-the-box thinking. Click through the gallery above to count down what we considered to be the weirdest sneakers of the year.
As for the honourable mentions, well, Pharrell wasn’t the only one scribbling on sneakers this year. Fragment Design’s Kazuki Kuraishi also got busy with his grey lead pencil, doodling all over the ZX 750. That probably wasn’t his weirdest effort though, what about his ZX 750 dipped in ‘mud’? We’re gonna avoid the obvious gags on that one, because we’re not crappy writers, but we do have to give the shoe a dishonourable discharge for poor taste.
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