The Epiphany feast, known as La Befana, is an important part of the Christmas festivities in Italy. La Befana originates from a fairytale about a woman who flies on a broomstick bringing presents to children in Italy. La Befana is believed to be searching for baby Jesus, hence why she bears gifts for children. Many cities and towns in Italy organize festivities and parades to celebrate Epiphany on January 6.
In Italy, La Befana is loved as much as Santa Claus. She is usually portrayed as an old woman who wears a black shawl and rides a broomstick. Figures of this character are sold in shops in Italy around January 6.