Presentation
The retailer must be motivated so that she is induced to "window display" your product so that it catches the customer's eyes and persuades him to purchase it. There are always new products hitting the market, and you want to ensure the retailer is enthusiastic and excited enough to hard-sell your product. You spend a hefty percentage of the product's cost on distribution; therefore, winning the enthusiasm and mind of your channel partners is extremely vital for your product distribution success.