Outlook
Looking ahead, market conditions remain
challenging amid an uncertain global economic
outlook. Demand in key markets is soft, primarily
on Americas and European routes. Competition
remains intense as other airlines continue to inject
capacity with aggressive pricing. Depreciation
of key revenue-generating currencies will place
further pressure on yield and demand, while the
stronger US Dollar will increase operating costs,
year-on-year. To meet the challenges ahead, the
Group will continue its disciplined approach in
capacity deployment and cost management,
while enhancing product offerings and leveraging
the various airline subsidiaries to tap demand
across a diverse range of travel segments.
Supported by a strong balance sheet, the Group
is in a strong position to maintain its competitive
edge through the many strategic initiatives that
are in place