on the satisfaction from their business [22]. However, in the
context of business to business relationship studies have
related perceived organizational support (POS) relationship
between two parties, especially in the sale context [23].
Perceived organizational support will lead to job satisfaction
and organizational commitment and will enhance
organization performance [24]. The findings of previous
studies, it was found that perceived organizational support
and perceived managerial support do play a mediating role
[25]. This is because perceived organizational and
managerial support measure the support by an organization
and this is similar to the measure of franchisor support
perceived by the franchisee. Perceived franchisor support
(PFS) relates to the continued services given by the
franchisor to its franchisee both in the initial stage and
throughout (ongoing) the franchise agreement. For example,
business assistance is the franchisor generally offers services
to the franchisees such as target market analysis, sales
forecast and analysis, new product development and product
improvement [9]. According to, franchise business is a
relational exchange between parties on contractual agreement
and shows the franchisees perceived relationship from
franchisor in making business decisions. It is essential to each
party to achieve sustainable profitability [26]. The franchisor
should develop the business to motivate franchisees to
uphold their satisfaction in the relationship decision to
continue a franchise business by increasing support or
assistance to franchisee. Franchisor who provides the
assistance required to the franchisees will be viewed by the
franchisees to be better than those who did not [27]. Thus,
based on the literature review this study will identify
perceived franchisor support is related to franchisees’
satisfaction that can be enhanced franchisor performance,
and the ongoing business assistance as the dimension of
perceived franchisor support whether the perception of
franchisee will influence the relationship marketing on
performance of franchisor in business.