To build and maintain brand consistency, the Bose® logo should only appear in the colors specified on this page. The use of additional colors would only fragment and dilute the logo’s presence.
When the Bose logo is on a white back- ground, it should only appear in process black, 430M and reflex blue. When the Bose logo is on a black background, it should only appear in reversed out white and 430M. In either case, graphic devices, such as drop shadows, should not be used.
To ensure readability, the logo should reverse to white when it is used on black or a dark color that is equal to or darker in value than 60% black.
Wherever the logo is used over color, extreme care should be taken to select only elegant colors that are complementary to the Bose brand image.
Show logos in color specified