MAE TEETA was established by Praphaiphan Daengchai in 1992. The name pays respect to a mother’s influence, with “Mae” meaning “mother” in Thai, and the name of Praphaiphan’s mother, TEETA, making up the rest of the brand name.One of the key inspirations for Mae Teeta was the natural indigo-dyed skirts that Praphaiphan got from her mother when she was at university. The practice of traditional indigo dying, used by farmers and villagers in the past, had disappeared from Thailand in the past 50 years.Upon graduating, she invited her mother to reform the traditional natural indigo dyed techniques with her. Her journey took her from the depth of forests, searching for the elusive indigo seed, to the local markets to find the experts of indigo dying from times gone by.As a result, Mae Teeta is proud to be among the few artisans that help preserve this natural and local heritage of Thailand. The indigo dyed textiles form art and craft the label’s produced with personal passion from quality raw materials. Materials are 100% local harvested cotton and 100% natural indigo dyed, no synthetic chemicals added. The processes used have remained unchanged for centuries, and the label provides innovative designs while consciously continuing the charm of this heritage.
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