icensing consulting and contract negotiation
Innovation, design and product development for retailers, distributors and manufacturers
Local and international marketing and design support
Insight gathering and consumer research to drive potential innovations and marketing strategy to ensure the best returns for the licensees investment.
Sanrio also sells their products to other businesses, such as big wholesaler and retailer Walmart, K-mart etc. Brand of Hello Kitty was sold to Forever 21 to create new collection of clothings and assessories earlier July this year.