Core Components
Metaphors (กระบวนการที่คุ้นเคย) and analogies (ใช้รูปในการอธิบาย)
Convey (ตัวกลาง) to people how to understand what a product is for and how to use it for an activity (e.g. browsing, bookmarking)
Concepts that people are exposed (เปิดเผย) to through the product
task–domain objects they create and manipulate, their attributes, and operations that can be performed on them (e.g. saving, revisiting, organizing)
The mappings between the concepts and the user experience the product is designed to support or invoke (e.g. one can revisit trough looking at a list of visited sites, most frequently visited, or saved websites