Acquisition and Portfolio Manager
• Re-designed and constantly improve workflow and create easy to use standard request for branch Micro-Marketing activities aiming to reduce lead time to support branch network. Matching budget spending to roductive marketing activities to drive good level of return on investment
• Launched Third Party Origination to acquire dealers in sales channels. Program includes tie-up, running process, cross-selling, reducing turn-around time and setting commission scheme to increase loan booking and lead to sales finance project
• Managed to implement marketing programs at branches starting from installation, communicating, demo-trainning, checking outcome, and co-ordinate to provide solution to fix program errors. Projects include Direct Credit/ Media Clearing/ Direct Debit/ On-Demand, SMS marketing on ad hoc basis. Deliver Birthday Promotion to increase customer satisfaction and loyalty
• Studied, analyzed and provided recommendation to optimize spending on site selection and lease space rent to reduce rental cost and attain higher sales performance
• Planned and organized special event to public relation, acquire sales leads and applications. Plus, arrange promotion campaign as sweetener for sales approach
• Handled financial planning for several programs from budget planning, preparing proposals, and accruing expenses, consolidating demand of marketing materials, planning distribution channels, reconciling expenses, and support payment
• Examined credit approval process to meet the standard criteria of credit quality
Acquisition and Portfolio Manager
• Re-designed and constantly improve workflow and create easy to use standard request for branch Micro-Marketing activities aiming to reduce lead time to support branch network. Matching budget spending to roductive marketing activities to drive good level of return on investment
• Launched Third Party Origination to acquire dealers in sales channels. Program includes tie-up, running process, cross-selling, reducing turn-around time and setting commission scheme to increase loan booking and lead to sales finance project
• Managed to implement marketing programs at branches starting from installation, communicating, demo-trainning, checking outcome, and co-ordinate to provide solution to fix program errors. Projects include Direct Credit/ Media Clearing/ Direct Debit/ On-Demand, SMS marketing on ad hoc basis. Deliver Birthday Promotion to increase customer satisfaction and loyalty
• Studied, analyzed and provided recommendation to optimize spending on site selection and lease space rent to reduce rental cost and attain higher sales performance
• Planned and organized special event to public relation, acquire sales leads and applications. Plus, arrange promotion campaign as sweetener for sales approach
• Handled financial planning for several programs from budget planning, preparing proposals, and accruing expenses, consolidating demand of marketing materials, planning distribution channels, reconciling expenses, and support payment
• Examined credit approval process to meet the standard criteria of credit quality
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