When The Little Nonya was broadcasted in Singapore, its viewership broke local records and stirred a “Nonya wave” amongst locals and foreigners alike. As its fans religiously stay tuned to every episode, the show also became a practical tool in propagating government-endorsed ideologies. Taking The Little Nonya as an example, I will analyze how Peranakan ideology is construed to intersect with national ideologies. Through which some were selectively endorsed while others not in-line with the government’s policies were staged against. This sums up not only as national ideology but also as an essential resource to the construct of national identity. Thereon, I argue that the drama made adjustments to cater to the targeted audience who were largely unfamiliar with Peranakan culture. The resulted inauthenticity undermined the potential of the Peranakan culture exhibited extensively in the drama, in contributing to the people’s national identity. The paper sums up with a presentation of the position taken by the production team (and possibly the government behind), in negotiating issues of national ideology, government interests and the purpose of culture.
When The Little Nonya was broadcasted in Singapore, its viewership broke local records and stirred a “Nonya wave” amongst locals and foreigners alike. As its fans religiously stay tuned to every episode, the show also became a practical tool in propagating government-endorsed ideologies. Taking The Little Nonya as an example, I will analyze how Peranakan ideology is construed to intersect with national ideologies. Through which some were selectively endorsed while others not in-line with the government’s policies were staged against. This sums up not only as national ideology but also as an essential resource to the construct of national identity. Thereon, I argue that the drama made adjustments to cater to the targeted audience who were largely unfamiliar with Peranakan culture. The resulted inauthenticity undermined the potential of the Peranakan culture exhibited extensively in the drama, in contributing to the people’s national identity. The paper sums up with a presentation of the position taken by the production team (and possibly the government behind), in negotiating issues of national ideology, government interests and the purpose of culture.
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