New Directions
Creative Tourism is a logical development of cultural tourism and goes a step further.
Creative tourists are not just passive consumers but become more actively involved in the culture of the countries and communities they are visiting.
While the cultural tourist enjoys visiting, say, a pottery studio or sampling a range of local foods, the creative tourist takes part in a pottery course or learns to cook local dishes.
The creative tourist is a participant, someone who learns by doing, someone who finds enjoyment and fulfilment in developing new abilities. As a result, creative tourists get closer to the cultures and the people of the countries they visit.
In the words of the Chinese proverb: ‘I hear and I forget, I see and I remember, I do and I understand’.