In 1966-67, General Foods Corporation was considering introducing a new product called Super, “a new instant dessert based on a flavored, water-soluble, agglomerated powder,” to U.S. and foreign markets. The proposed capital investment for the project was $200,000, and its production would take place in an existing building in which Jell-O was manufactured using the available capacity of a pre-existing Jell-O agglomerator. Once introduced into the market, Super was expected to capture a 10% market share, 8% of which would come from growth in the dessert market and 2% of which would come from the erosion of Jell-O sales