‘Customers’ satisfaction determination
The quality of services provided can be evaluated by the perceptions and expectations of customers
(Eboli & Mazulla, 2011). (Hayes, 2008) determine customers’ as 'soft index' which are subjective in
nature that can be used as an indicator of an effectiveness which is focused on customers’ perceptions
because they are the direct users. In the case of more traditional businesses, the difference between
operating and production costs and that of sales (the profit margin) is fairly indicative of a particular
agency’s managerial effectiveness but the success of service-based industries depends largely on the
client itself. In other words, it should be customer-oriented and meet the customers' needs and desires. As
stated by Schiefelbusch & Dienel (2009), the customer is the ultimate judge of quality services.
Customers’ perspective is measured using the Customer Satisfaction Survey (CSS), which will assist the
authorities in improving the quality of services and increase the number of people using public transport.
Through the questionnaire, the authorities will be able to identify all elements of public transport that
should be addressed.