The second option would be for THG to expand into new geographic markets, which is something that it has not done since entering Japan in 2002. This sounds superficially straightforward as it would allow the company to use its deep experience of luxury-watch retail, but the firm's managers identified a number of serious threats. The first is the high value of its inventory – some of the watches THG stocks carry million-dollar price tags – which means THG would need to find either a trusted senior employee who could move to the new market and set up on its behalf, or a new partner it trusted to the same degree. THG has had problems in the past finding suitable new partners for international moves. But finding an existing employee with the seniority and skills to be entrusted with the task would be just as challenging in a relatively small business.