Finally, and importantly, the diversity among players in terms of their level of
investment in the game was raised as one of the key elements that led to such a
lack of consonance between player understandings of what was acceptable
behavior. Players invest differently in the game—it means many things to many
people. Some play more by the “it’s just a game” motto and some play with a deep
emotional investment and a sense of “fair play” not shared by everyone.