In the Thai context, ecotourism has made its presence felt in Thailand. The process of ecotourism development was seen as a learning process and ecotourism as a process to sustain environmental and ecological values, promote local participation in tourism development. The Tourism Authority of Thailand (TAT) has adopted the concept that ecotourism is a way to sustainable development for the country‟s ecotourism development. TAT defines ecotourism as "a visit to any particular tourism area with purpose to study, enjoy, and appreciate the scenery, natural and social as well as the life