Social
For social factor, some people select to buy products since they can reveal the social status of consumers and some people are still reputation in brands. Moreover, the trend of family structure has changed and customer needs will be different. For example, people who are in nuclear family need to buy the products that can suitable for their family function. Toyota has not only positioned itself in middle market by using the Toyota brand but also launched Lexus for luxury brand which firm has wide range of product.
Toyota's aptitude to bring to market world-class vehicles to the market, in large part, on the craftsmanship and hard work of the tens of thousands of employees who build parts for automobiles and trucks. That's why Toyota believes it's important to support the communities where its suppliers are located. The company established the Community Connection Program as a way to say thank you to its suppliers for their hard effort commitment and shore up. Till now Over $1,000,000 were donated to 63 non-profit organizations in supplier cities across the world by Toyota and its suppliers. Organizations should be aware of demographics changes as the structure of the population by ages, affluence; regions can have an important bearing on demand as a whole and on demand for particular products and services. Threats to existing products might be increasing: opportunities for differentiation and market segmentation might be emerging.
Social For social factor, some people select to buy products since they can reveal the social status of consumers and some people are still reputation in brands. Moreover, the trend of family structure has changed and customer needs will be different. For example, people who are in nuclear family need to buy the products that can suitable for their family function. Toyota has not only positioned itself in middle market by using the Toyota brand but also launched Lexus for luxury brand which firm has wide range of product. Toyota's aptitude to bring to market world-class vehicles to the market, in large part, on the craftsmanship and hard work of the tens of thousands of employees who build parts for automobiles and trucks. That's why Toyota believes it's important to support the communities where its suppliers are located. The company established the Community Connection Program as a way to say thank you to its suppliers for their hard effort commitment and shore up. Till now Over $1,000,000 were donated to 63 non-profit organizations in supplier cities across the world by Toyota and its suppliers. Organizations should be aware of demographics changes as the structure of the population by ages, affluence; regions can have an important bearing on demand as a whole and on demand for particular products and services. Threats to existing products might be increasing: opportunities for differentiation and market segmentation might be emerging.
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