Process control mechanisms include activities that occur during the implementation of the marketing plan and that are designed to influence the behavior of employees so that they will support the marketing plan and its objectives.
One of the most important process control mechanisms is the system used to evaluate and compensate employees.
Another important control issue is the amount of authority and empowerment granted to employees.
Internal communication programs are another type of process control.
The process control mechanism that stands out above all others is management commitment to the marketing plan.