5.0 Marketing Plan
Below is a description of the marketing plan that the Vending Machine Company will use to establish its locations throughout the State of New York
5.1 Marketing Objectives
• Establish relationships with apartment complex owners, property management firms, schools, hospitals, and other businesses/organizations that have a need for vending machines.
• Maintain strong relationships with vended product wholesalers throughout the State of New York.
5.2 Marketing Strategies
Marketing for the business’ vending machines will be very limited. The Company’s marketing campaigns will be limited to developing relationships with local office buildings, school districts, and property management firms. Prior to the onset of operations, Mr. Doe will approach these businesses for placing food/beverage product vending machines on their properties. The Company intends to also develop a website that will showcase the operations of the business, how a potential location can work with the Vending Machine Company, and relevant contact information. As the economy is currently sluggish, many property management firms and related organizations are looking for ways to establish secondary lines of revenue; namely through the rental of space to vending machine companies. Management will also directly approach newly developed apartment complex owners and motels that are looking to expand their secondary revenue streams as well.
5.3 Pricing
Each vended product will generate $0.60 to $1.00 of revenue for the business. In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
5.0 Marketing PlanBelow is a description of the marketing plan that the Vending Machine Company will use to establish its locations throughout the State of New York5.1 Marketing Objectives• Establish relationships with apartment complex owners, property management firms, schools, hospitals, and other businesses/organizations that have a need for vending machines.• Maintain strong relationships with vended product wholesalers throughout the State of New York. 5.2 Marketing StrategiesMarketing for the business’ vending machines will be very limited. The Company’s marketing campaigns will be limited to developing relationships with local office buildings, school districts, and property management firms. Prior to the onset of operations, Mr. Doe will approach these businesses for placing food/beverage product vending machines on their properties. The Company intends to also develop a website that will showcase the operations of the business, how a potential location can work with the Vending Machine Company, and relevant contact information. As the economy is currently sluggish, many property management firms and related organizations are looking for ways to establish secondary lines of revenue; namely through the rental of space to vending machine companies. Management will also directly approach newly developed apartment complex owners and motels that are looking to expand their secondary revenue streams as well.5.3 การกำหนดราคาผลิตภัณฑ์แต่ละ vended จะสร้าง 0.60 $ กับ $1.00 ของรายได้สำหรับธุรกิจ ในส่วนนี้ อธิบายการกำหนดราคาผลิตภัณฑ์และบริการของคุณ คุณควรให้ข้อมูลมากที่สุดเกี่ยวกับการกำหนดราคาเป็นไปได้ในส่วนนี้ อย่างไรก็ตาม ถ้าคุณมีหลายร้อยรายการ บีบรายการผลิตภัณฑ์ของคุณ categorically ส่วนนี้ของแผนธุรกิจควรครอบคลุมมากกว่า 1 หน้า
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