To simply say, ‘I want to go to X University because of the great academics,’ doesn’t tell the admissions committee much. There are a lot of schools that have strong academic programs and you could go to any one of them. Quite frankly, these schools have worked hard (often over the course of hundreds of years) to clearly differentiate themselves. Selecting a college is a life-altering decision. You owe it to yourself as well as the school to know why attending their particular institution is in your best interests.