The recoverable amount is determined on the basis of fair value less costs to sell (costs to sell are calculated
with 1% of the fair value). The fair value is determined in discounting notional royalty savings after tax and adding
a tax amortisation benefit, resulting from the amortisation of the acquired asset (‘relief-from-royalty method’).
These calculations use projections of net sales related royalty savings, based on financial planning which covers
a period of five years in total. The level of the applied royalty rate for the determination of the royalty savings is
based on contractual agreements between the adidas Group and external licensees as well as publicly available
royalty rate agreements for similar assets. Notional royalty savings beyond this period are extrapolated using
steady growth rates of 1.7% (2013: 1.7%). The growth rates do not exceed the long-term average growth rate of
the business to which the trademarks are allocated.