Abstract—This article starts with the origin and connotation of
CRM, analyzes the meaning of developing CRM under Ebusiness
environment, and suggests that enterprises must
consider e-channel and e-business as a part of integrated CRM.
This can avoid conflicts, and maximize the return of customer
relationship. Analyzing from management point of view, the
article discourses on implementation of developing CRM under
E-business. Then it comes to conclusion: CRM is a new
management mechanism that aims at improving the relationship
between enterprises and customers. It is implemented in the
customer areas that related to marketing, selling, service and
technical support, etc. Though CRM is only a part of E-business,
it places customers at key position. Carrying out CRM will
increase profit, customer loyalty and satisfaction, and strengthen
the ability to serve society. Hence, it can build a constant
innovating platform.