The key to using Social Media effectively is insuring that you have it set up properly so that you can actively engage and monitor multiple platforms by accessing only one program. This is possible in a variety of configurations, and many tools exist which enable this to occur. Technology is advancing so quickly that tools now exist which allow you to publish, manage, measure and engage your social media activity entirely from one platform. One such tool is SocialOomph which can be accessed by clicking the link below. There are FREE and paid versions of this tool, with obviously a higher level of capabilities available on the paid version.