Thomas Jefferson (1807) used the phrase "Public relations" in the place of "State of
thought" while writing his seventh address to the US Congress. In India, Great Indian
Peninsular Railway Company Limited (GIP Railways) carried on publicity in Public
Relations campaign in England for promote tourism to India through mass media and
pamphlets. During the time of First World War a central publicity board was set up at
Bombay (now Mumbai) for disseminating war news to the public and press. After
Second World War the Public Relations activity gained importance both privates as
well as Government started Public Relations campaigns.