•Bridgestone continued to demand that the system be implemented in this manner and on the scheduled go-live date, even after IBM had advised, for a period of at least six months prior, that the go-live date was premature and therefore fraught with business risk. As the go-live date drew near, IBM urged Bridgestone's management, in writing, to reconsider its decision. Bridgestone elected to proceed regardless of the identified risks, even after acknowledging that the system would fail to meet the go-live criteria that Bridgestone itself had set.