Tolko leveraged its strong leadership and distinctive family-owned business culture. The leadership team has
worked together for many years, and has a strongly collaborative decision making style. During many of the
working sessions, Brad went around to each team member to ask them where they were on a scale of 1 to 10
and what it would take to get them to a 9 or 10. Brad showed his effectiveness as a leader by letting everyone
have a voice and once consensus was reached, he was the primary cheerleader for the execution of the resulting
decision.