The questions are:
What -is the message to be communicated?
-is the reason for the brief?
-is the problem to be solved?
Why - does the client want to communicate the message?
Where -is the message going to communicate, and under what conditions?
Who -is the intended audience or market?
Working out and evaluating the answers to these questions should give you a springboard for idea generation that will help you maintain a reasoned link between the brief and even the most lateral approaches. One or more key words, images, or points should emerge from the analysis. These can be used as the basis of short but intensive visual brainstorming sessions on paper or screen to help start ideas and associations flowing.
Drawing need not be restricted to paper for these sessions, as many designers find working with a digital tablet creates a natural progression from hand to screen. But, whichever method you use, d1e value of drawing as a tool for visual thinking and exploration is important to recognize. Thinking through drawing focuses the mind and, as it rarely throws up 'finished' or resolved ideas, its flexible immediacy can suggest alternative routes for exploration, allowing for 'happy discoveries' along the way. For this reason, put down every response that comes to mind, whether or not the relevance is immediately dear often, it is not! Wit and humour can also play an important part in graphic communication, and they often make for entertaining, informative, and memorable designs.
When working in a three dimensional field, any initial two-dimensional creative thinking can be developed through the making process with small-scale maquettes and mock-ups or. by using a three-dimensional modeling program.
Drawn or doodled ideas, whether on paper or screen, should be stored, and those with potential should be researched and developed further without imposing too many constraints. Although ideas are generated by the creative intellect, they normally need some form of reference to underpin them, as the imagination cannot always be relied on for accuracy. Access to the Internet is extremely useful for this