Real Shit displays brand activism in a creative collaboration with Laurina Paperina. Real Shit wears brand activism on its cans in a collaboration with artist Laurina Paperina in protest against the TTIP. The Italian start-up selling wholesome organic manure sourced straight from the farmyard has joined forces with Laurina Paperina in defiance against the Transatlantic Trade and Investment Partnership (TTIP). Real Shit and Paperina believe that contracts like TTIP & CETA threaten the wellbeing of animals and are passionate in their belief that food should be created in holistic, nurturing environments rather than in the sole interest of large food corporations. Real Shit was founded by Federico Lodolini, Riccardo Mercati and Alan Dindo with the aim of bringing wholesome organic farmyard manure to urban farmers and horticultural revolutionaries. The brand seeks to remind us that eating is an agricultural act and that food consciousness starts from the rediscovery of where food comes from. Laurina Paperina, renowned for her witty responses to current events, has designed a distinctive limited edition Real Shit can label in the hope that the collaboration can contribute to public debate and drive meaningful change at a community level. Proceeds from the sale of the cans will be donated to the #STOPTTIP campaign - See more at: http://www.packagingoftheworld.com/2016/09/real-shit.html#sthash.kgaKxLR0.dpuf