Walt Disney competes for viewers primarily with other television networks, independent television stations and other video media such as cable and satellite television programming services, DVD, video games and the internet. Radio networks compete with other radio network stations and programming services. Advertising dollars, a major source if income for Walt Disney, also competes with other advertising media such as newspapers, magazines, bill boards, and the internet. According to Research Alert (25 [7]: 3, April 06, 2007), an over whelming majority of consumers (92.5 percent) regularly or occasionally research products online before buying them in person. Men (43.7 percent) are significantly more likely than women (29.7 percent) to regularly research products online before buying. As a trend, younger consumers are more likely than older consumers to research products online; 25-34 years old (95 percent) are more likely than all other age groups to do so.