Media work continues to be done by embassies and forms an important part of an embassy’s public affairs efforts. Embassies distribute releases and other publications to the press, taped programs to radio stations, and film and TV programs to TV stations. The public affairs officers are in contact with the media personnel of the host country and are ready to give briefings or interviews. By appearing on a radio or TV show, the ambassador or a member of his staff can reach a broad public. Access to these media can be achieved, however, only in exceptional situations and seldom on a regular basis. Therefore, it is still important that diplomats talk to the press.