Possible reasons not to sell:the technology may not be mature enough to sell selling and supporting this technology does not fit within PayPal's core business PayPal may not wish to lose its competitive advantage
Strategic advantage potential:Yes.PayPal has devised a tool that makes it more nimble and able to react in a local matter to global initiatives.This will allow it to run circles around other global competitors and even maintain pace with local competitors.
Barriers to entry:Competitors would need to re-write their software almost from the ground up.An established competitor wouldface considerable time and expense on such an activity.However, a start-up competitor would be able to makethis approach, or improvements on this approach, core to their initial design.They would have fewer politicalbattles to fight in doing so.