Youth recorded their level of agreement with 16 emotive and appraisal statements about the advert. They were then asked to rate how good they felt each advert was via the ques- tion, “Overall, how good was this ad as an anti-smoking
advertisement?” (1=not good at all, to 7=very good). Partici- pants in Australia and Britain received a slightly different ver- sion of this question, “Overall, I thought this ad was a very good anti-smoking advertisement” (1=strongly disagree, to 5=strongly agree). Youth were then asked if they had seen the advert before on television. At the end of the session participants were asked to indicate “Which one of these ads will most make you stop and think?”
Youth recorded their level of agreement with 16 emotive and appraisal statements about the advert. They were then asked to rate how good they felt each advert was via the ques- tion, “Overall, how good was this ad as an anti-smokingadvertisement?” (1=not good at all, to 7=very good). Partici- pants in Australia and Britain received a slightly different ver- sion of this question, “Overall, I thought this ad was a very good anti-smoking advertisement” (1=strongly disagree, to 5=strongly agree). Youth were then asked if they had seen the advert before on television. At the end of the session participants were asked to indicate “Which one of these ads will most make you stop and think?”
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