Consequently, the
perception of statements such as ‘‘bread is boring’’, ‘‘bread with
omega-3 adds value to my diet’’, or ‘‘many people do not know how
bread is manufactured’’ were evaluated. Other quality perception
influencing factors relate to environmental aspects, including the
perception of economical (price) and marketing aspects (labels).
Hence, the respondents were asked to indicate their extent of
agreement towards statements, such as ‘‘bread is expensive’’ and
‘‘bread from an artisan bakery is of highest quality’’. Sociodemographic
characteristics were collected in the last section of
the questionnaire.