So even though many people use The Master Cleanse for Weight Loss, that doesn’t make it the primary intention of the Detox. In fact it is more about weight management than weight loss, since the loss of weight is not your body’s primary objective either. The primary objective is DETOX and the positive results of the detox: the cleansing of our bodies of toxins and waste results in the side effects we Master Cleansers refer to as Healing Events.