SF Cinema City, CineAsia's Exhibitor of the year, can most aptly be labeled Thailand's movie circuit "mouse that roared." Little over a year ago, this family-owned Thailand Eastern Shore business had only one six-plex in the heart of Bangkok's tourist center, at the Maboonklong Center. Pulling in five to six percent of market share, the circuit--run by president Suwat Thongrompo, along with his brother, managing director Suvit--dreamed of a time when SF Cinema City would be a household word in Thailand's capital city of Bangkok.