Diesel is a global clothing and lifestyle brand. With a history
stretching back over 30 years, the company now employs some
2,200 people globally with a turnover of €1.3 billion and its
products are available in more than 5,000 outlets. However, this
list of numbers is far less interesting than the company, people
and founder behind them. Diesel is a remarkable company with a
unique mindset. A mindset which puts sales and profit second to
building something special, something ‘cool’ and something which
can change the world through fashion.