A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods.
You must ensure to have the right type of product that is in demand for your market. So during the marketers must ask themselves the question “what can I do to offer a better product to this group of people than my competitors”.
In developing the right product, you have to answer the following questions:
What does the client want from the service or product?
How will the customer use it?
Where will the client use it?
What features must the product have to meet the client’s needs?
Are there any necessary features that you missed out?
Are you creating features that are not needed by the client?
What’s the name of the product?
Does it have a catchy name?
What are the sizes or colors available?
How is the product different from the products of your competitors?
What does the product look like?