Scope of the study and framework
This research focuses on factors which influence Thai consumers to consume organic foods rather than conventional food and magnitude of each factor toward purchase intention.
The population of this study is defined as those who have experiences in purchasing organic food in the previous month.
Data collection includes data from both primary, through questionnaires, and secondary, through textbooks, journals, and other related researches, data.
Statistic tools in SPSS will be utilized for data analysis.