2.6
Media Planning and Analysis
Tactical Considerations
When advertising internationally, the company must consider the following
1.Availability
What media is available
2Cost
3.Coverage
4.Lack of market data
Reliable statistical information or research on target audiences
5.Newspapers
6.Magazines
7.Radio and television
8.Satellite and cable TV
9.Direct mail
10.The Internet
11.Social Media
12.Mobile phone applications
13.Other media (billboards, cinemas, trucks, ships, etc)