Always recognising that further improvements might be made, the company emphasised the crucial role played by its employees, particularly its cadre of managers, and the importance of creating a culture of:
“… continuous learning and change, wherever higher targets and constant transition are seen as normal and positive, not threatening and negative. We will make it happen only by instilling a creative and entrepreneurial attitude in all our employees who welcome change as a challenge.”
(Bareham and Heimer, 1998, pxiii)