The main aim in construction of brands for cities is the articulation of the city in the globalized world.
If a city claims to ‘work’ successful it needs economical wealth and an attractive image. Thus, city branding has to be concerned with ‘how culture and history,economic growth and social development, infrastructure and architecture, landscape and environment, among other things, can be combined into a saleable identity that is acceptable to all people.’ (Zhang,2009,p.248).