A firm can diversify its operations into related
markets (e.g., TV and VCR or automobile and truck)
and unrelated markets (e.g., TV and automobile).
According to Hill [16], related diversification is
pursued in order to achieve economic benefits by
exploiting the interrelationships between multiple
divisions (or markets), i.e., by sharing physical and
human resources to achieve economies of scope and
sharing marketing and technological know-how to