Brand New Music (Hangul: 브랜뉴 뮤직, also stylized BrandNew Music and initialized as BNM) is a Korean hip hop record label and talent agency, founded in 2011 by Rhymer (real name: Kim Se-hwan). It is based at Bangbae-dong, Seocho District, Seoul.
Brand New Music's roots were traced into IC Entertainment (Hangul: IC 엔터테인먼트), founded in 2003 by Rhymer. IC's first release was an extended play by N-Son (real name: Baek Si-jin, now known as Sijin), "Time 2 Shine" (October 2004). In 2006, it changed its name to Brand New Production (BNP) (Hangul: 브랜드 뉴 프로덕션) and added The Note, Keeproots (real name: Lee Geun-soo), Enjel (real name: Chae Eun-jung), and Taewan (real name: Kim Tae-wan, now known as C-Luv) in its artist line-up.
In the summer of 2009, BNP started negotiations with Cho PD (real name: Cho Joong-hoon) and his Future Flow (Hangul: 퓨쳐 플로우) label for a possible merger. Later on a September 4 episode of the debut season of Mnet's Superstar K, Cho PD and Rhymer announced the success of negotiations and the resulting entity will be Brand New Stardom (Hangul: 브랜드 뉴 스타덤). As a result, Brand New Production ceased from existence.