Next a reason for studying abroad is opportunity to get to know other cultures. In today’s increasingly global society, it’s important to possess the skills to communicate across cultures – and this means understanding more than just a different language. Studying abroad helps you become familiar with the customs and traditions of the country in which you are studying, in addition to the language. Cultural differences are more than just differences in language, food, appearances, and personal habits. A person's culture reflects very deep perceptions, beliefs, and values that influence his or her way of life and the way that she or he views the world. You cannot understand it from reading a book or watching a TV show. By interacting with locals, you can develop an appreciation for the culture and its differences from your own.