• Political decisions can affect Kit Kat. These can be either advantages or disadvantages. If the government increases taxes and if Kit Kat tries to recover the tax money through customers then there will be a fall in the number of consumers. Sales will also decrease and Kit Kat will have its stock pilled-up. However , if taxes reduce, the likelihood is that the consumers will buy more.
• Other government laws can also cut down Kit Kat’s income. For instance, if there comes out a law where workers are allowed to work only from 9 am to 5 pm, factory hours would be cut, this will reduce production rate of Kit Kat. This can also lead to speeding up the production rate while compromising on the quality.