The korean wavewhich literally means "flow of korea" is a new word referring to the increase in the popularity of South Korean culture since the late 1990s. First driven by the spread of K-dramas televised across East, South and Southeast Asia. The Korean wave evolved from a regional development into a global phenomenon due to the proliferation of Korean pop(K-pop) music videos on youtube, The spread of the korean wave to other regions of the word is most visibly seen among teenagers and young adults.