Written and Verbal Communication styles
Thai culture is extremely indirect. The word “no” is rarely heard in business transactions and social encounters. The Thai people prefer you to imply or suggest your point rather than directly state it. Messages are often circular, as the main points of a presentation may not always be outlined in a linear fashion. Verbal communication traditions rely heavily on hierarchy and relationships. Formality is required when speaking to a boss or an elder, although not as important when conversing with a colleague, peer, or friend.