Since those sadly blue days, however, IBM has undergone a remarkable transformation. The turnaround started with top IBM managers meeting face to face with important customers – what they called “ bear-hugging customer” – to learn about their problems and priorities. The managers learned that in this connected digital age, companies face a perplexing array of data and information technologies. Today’s customers don’t need just computers and software. Instead, they need total solution to ever-more-bewildering data and information problems. Such solutions often involve a complex, integrated mix of hardware, software, service, and advice across collaborative online, mobile, and social networks.